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Macy*s Thanksgiving Day Parade and the Better NYC Experience












Macy*s Thanksgiving Day Parade and the Better NYC Experience

The Macy*s Thanksgiving Day Parade marks the start of the holiday season with the nation’s most beloved spectacle featuring giant helium balloons, floats, specialty performance groups, celebrity performers, the one-and-only Santa Claus and – of course – the nation’s best marching bands! Macy*s is always on the lookout for the most entertaining marching bands, drum and bugle corps, military bands and community bands of all shapes and sizes to entertain the 3 million spectators ‘live’ on the streets of Manhattan and over 50 million viewers on television.

If your band applied to march in 2025, or in 2026 (100th Anniversary of the Parade), or even thinking about 2027, The first step is to seek information from the most experienced Destination Management / Travel Company in the Big Apple. The Red-Jacket Team from Students On Broadway sets the standard for best practices for on-the-ground-management for Parade Bands and other large-scale student groups traveling to New York City

That’s important because Students On Broadway implements its unique TEAM (Together Each Accomplishes More) approach to ground management designed to provide an exciting, safe and superior Thanksgiving Week NYC Experience for the entire Band Family.

The Students on Broadway team adapts, modifies, and operationally adjusts as needed to the ever-changing security landscape that is NYC. The entire SBNYC Team participates in an annual “all-hands-on-deck” pre-Thanksgiving safety awareness briefing conducted by the NYPD Community Affairs Times Square Division. This is the same unit that is tasked with the responsibility of overseeing large-scale events in Times Square including the Macy*s Thanksgiving Day Parade.  In short, Macy*s seeks its relevant parade safety and security matters from the same NYPD Division as does SBNYC. You, your administration, and your Band families should find this to be as an added source of assurance.

New York is like no other city on the planet. TEAM SBNYC lives and breathes this city every day and is never far from the action. Our ability to remain current, relevant, and exercise timely vigilance uniquely positions Students On Broadway to provide the better experience.

Learn more about the unique Students on Broadway Macy*s Parade Travel experience.


Watch and share our Macy*s Band videos to see what our better experience can provide for you!