Savannah, GA….Acclaimed Saxophone and Clarinet mouthpiece makers JodyJazz Inc. have announced the introduction of all new packaging for several of its mouthpiece series. The new packaging is designed to boost in-store product appeal with a more elegant and contemporary design. It will be featured on JodyJazz’s popular SUPER JET series, GIANT series and new HR* CUSTOM DARK series.
“As we continue to expand our premium mouthpiece offering with the recent introduction of the new HR* CUSTOM DARK Tenors, we felt it was time to present these series in a more sophisticated, higher quality package,” said Colin Schofield, JodyJazz’s Vice President of Sales & Marketing. “The HR* CUSTOM DARK Tenors have already become hugely popular and the SUPER JET and GIANT series are among our top selling models worldwide. This new more elegant packaging is more befitting of the premium status of these series and we expect the new design to help bolster their success even further.”
The new packaging is constructed from a more substantial material and features a two piece design that can accommodate Soprano, Alto and Tenor models. The sophisticated new look is achieved through the use of a high luster gold foil on top of a deep, rich black box. Graphics include the New York City skyline, harkening back to the company’s origins in New York, an enlarged brand logo on three sides and also the words ‘NEW YORK SAVANNAH”. Each box is also proudly marked ‘MADE IN USA’.
“This new more contemporary packaging will improve the in-store experience for customers and help retailers do better business,” Schofield continued. “It is particularly important for overseas markets where our brand awareness is already high and our logo is well known. The impactful visuals will help to increase visibility making it easier for customers to recognize our brand and through this better positioning and merchandising we expect to increase purchase interest to further boost sales.”
The new HR* CUSTOM DARK Tenors, GIANT Tenors and all SUPER JET series models (except Baritone) are shipping now in the new packaging. JodyJazz’s other ranges remain unchanged. The flagship DV series will continue to be offered with its proprietary and exclusive birch canister and the HR* and JET series will stay with their current standard box. For more information please contact Jody@Jodyjazz.com